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Hello, my name is Ping. I am a data driven product designer. I love product design with a concentration on user experience and a passion for metrics. Conversion rates keep me up at night. :)

Good UX finds the sweetspot between business goal, user needs and technology feasibility.

My strength is being able to hit that sweetspot

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Sample Work

PlayStation Community

PSN Community is a place for players to self-organize groups and play together. It is an effort to bond player connection and increase social activities on Playstation platform.

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PlayStation Capture Gallery Optimization

Capture gallery is a place on PS4 console where players store their game captures and constantly come back to retrieve those moments. This project examines the problems of current capture gallery via metric and research, and provides UX optimize solutions to address the problems.

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Machine Learning:
Cross Media Recommendation

A hackathon project that creates a machine learning model to recommend relevant video to gamers, and games to video consumers.

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PRIVILEDGER

The founder approached me with a revenue model and few potential luxury brand partners and wanted to build a product that links all together to make a profit. Check out the steps we took to create this online inspiration and offline pickup fashion app.

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[ SpotFodo ]

SpotFodo is a marketplace for photography service. In this project, I managed whole UX production process from delivering wireframe, information architecture, user flow, high fedility mocks, to frontend programming, using HTML/CSS. We pushed the product out in 6 months.

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Design for the need not the tool
" People don't want a quarter-inch drill.
They want a quarter-inch hole."

SUMMARY OF QUALIFICATIONS

9 years professional experience in

TV, Web, Mobile UX/UI DesignDesign ThinkingUX ProcessResponsive UIUI Style GuideUX ResearchProduct ManagementUsability TestingProduct OptimizationData AnalyticsMachine Learning

SketchInvisionHTMLCSSAdobe Creative SuiteResponsive UI

CollaborativeTeam PlayerSelf MotivatingProblem Solver

EXPERIENCE

 

NOW

12/2013 - now

Product Manager at Playstation - SONY Interactive Entertainment

Work closely with researchers, engineers, designers and stakeholders to deliver world class Playstation platform features. Responsible products include: Player Search; Friend Recommendation; Share Menu; PSN Community.

02/2013 - 12/2013

Lead Product Designer | Co-Founder at SpotFodo, co.

Managed and pushed the product live in 6 months. Research, strategize and prototype different design solutions to engage users and improve user experience on the site. Constantly run usability tests.

03/2011 - 02/2013

UX / UI Designer at Peanut Labs, Inc.

Responsible for designing and testing Peanut Lab's main product - a monetization web platform, which is largely used by 50 million people worldwide. Led the Usability testing, discovered the major product issues and proposed effective solutions for them.

04/2009 - 02/2011

Lead UX / UI Designer at Pingsta, Inc.

Led the creation of UI and interaction design as well as HTML/CSS for Pingsta Web / mobile products that are used by big companies as Telepacifica, AT&T, etc and over 500 IT expertise globally.

01/2009 - 10/2010 - personal project

Lead UI / UX Designer at EdgeOnCollege, Inc.

Led the entire Site redesign of edgeoncollege that helps the Site win big accounts as UC berkeley , USF, etc and bring the Site about 10-15% increase in user base per month.

07/2010 - 08/2010 - contract

Art Director at Hearsay Labs

Executed a Facebook marketing campaign for one of Hearsay Lab's clients, a State Farm Agent, which brought him a large fan group.

06/2010 - 07/2010 - contract project

UI / Visual Designer at RentJuice Corp.

Created email newsletter template for RentJuice and design the referral program landing page which improved customer online user experience on self-signup

EDUCATION

 

01/2006 - 06/2008

MFA in Art Direction, Advertising

Academy of Art University, San Francisco

09/2001 - 09/2005

BFA in Graphic Design

Nanjing Art University, Nanjing, China

LANGUAGE

Fluent in English & Mandarin



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